PETER VAN STRALEN – CFE Follow Peter On Twitter Join Peter's Network on Linked In Blog
CEO – Sunshine Brands

With over 20 years of business success behind him, Peter is a certified franchise executive and visionary leader of Sunshine Brands®. He is the author of the book CARE Leadership and is passionate about sharing the culture of care and upholding our core values. In his spare time he can be found fishing with his kids, or conquering the local hills on his mountain bike.


The Sprinkler Guys Canada

President of The Sprinkler Guys Canada Inc.

Bruce Lively has been in the irrigation business since 1982 as founder and president of Blue Jay Irrigation based in London, Ontario. In 2012 Blue Jay Irrigation formed a strategic alliance to begin franchising The Sprinkler Guys® Lawn Irrigation Systems. Bruce brings a wealth of knowledge and industry experience to his new role as president of The Sprinkler Guys Canada Inc.


The Grounds Guys Canada

SCOTT BRYK – B.Sc., CLP Follow Scott On Twitter Join Scott's Network on Linked In
President of The Grounds Guys Canada Inc.

Scott is a successful entrepreneur in the environmental sector. A biologist by training, Scott is passionate about the environment and is focused on lowering the carbon footprint of our business. He also manages franchise support, coaching and training. Scott is a former professional triathlete who enjoys an active life-style. With his extensive leadership experience he now leads Canada’s largest landscape management company into the future.


Strategic Alliances

MICHAEL MCLAUGHLIN Join Michael's Network on Linked In
National Accounts Manager – Strategic Alliances

Michael is a relationship builder. With 15 years sales experience including tangible and intangible products Michael is excited about growing the Grounds Guys’ brand awareness throughout Canada. Michael’s mission is to make sure every property manager in Canada thinks about The Grounds Guys every time they put opportunities out for tender. Michael is energized by his 2 beautiful kids and his girlfriend. Michael’s other love is tennis, watching his beloved Toronto Blue Jays and reading cookbooks.


SETH VAN STRALEN Join Seth's Network on Linked In
COO – Strategic Alliances

As brother number four, Seth has also grown up in the business. By starting as a team member, and working through various management roles including Chief Operating Officer, Seth has developed a deep understanding of the business from both an operations and business management perspective. Seth’s down to earth management style has earned him the respect of his colleagues and clients alike. Seth is an avid hockey fan and player, and proud father of 6 wonderful children.